Born in Riga, Latvia.

Like a legend Dan Craven once said: “Do cycling industry need another brand? Probably not. But my country does.” We feel the same. I don’t mean it so much about business side of it, as we need more better dressed people on bikes, and just more people riding in general.
Grim faces are too common not only here but globally as well, and we wish to change that. Our mission is to create apparel for your outings so nice technically and visually, it becomes a reason and motivation for another ride or the first ride.